Analysis of the Candidates
From the pages of The Campaign Manual, this section teaches you how to analyze the candidate and the opponent when compared to each other within the confines of the election district.  Learn how to assess the strengths and weaknesses of each in this 76 page electronic version.

Analysis of the District
From the pages of The Campaign Manual, this section teaches you how to analyze the campaign demographics, campaign district, and campaign resources.  Learn how to assess the strengths and weaknesses of your individual campaign when considering your strenghts and weaknesses, in addition to those of your opponent, when applied to your specific district atmosphere in this 50 page electronic version.

Development of the Campaign Plan
From the pages of The Campaign Manual, this section teaches you how to develop your campaign plan. Included is a step by step development of the plan making use of a complete campaign task list.  This lesson includes voter methodology, name recognition strategies, the creation of a favorable impression, and communication with different voting groups in this 47 page electronic version.

The Timeline, Budget, and Cash Flow
From the pages of The Campaign Manual, this section teaches you how to develop your campaign timeline in conjunction with your strategy and plan. Since every campaign must be accompanied with a reasonable budget in order to carry out the plan, you will learn how to estimate the cost of your plan, set your budget, and relate the need for funding to the timeline created for your specific campaigning needs. 

Development of the Campaign Organization
From the pages of The Campaign Manual, this section teaches an understanding of the roles that must be played by the key staff in every campaign.  Each responsibility is outlined in detail.  In addition, this 67 page section spells out the role of the candidate and the responsibility that is his or hers alone.

The Finance Committee and Fundraising Plan
From the pages of The Campaign Manual, this section outlines a plan to create the Finance Committee by identifying likely members and developing a plan to form the committee.  In addition, the lessons details the ways and means that can be utilized to raise funds to meet the needs of the budget and cash flow projections.

Computerization of the Modern Campaign
From the pages of The Campaign Manual, this section outlines the needs of the modern campaign from the perspective of technological advancements, such as computerization and the Internet. No serious campaign can operate in today’s environment, without identifying the success of computerization for victory. It will be through computerization alone that you meet this burden.

Campaign Plans That Work
From the pages of The Campaign Manual, this section we will review important aspects of the campaign plan that must not be overlooked or under-looked.  In addition, the section will note important differences and variations between the types and sizes of campaigns.

Finally, and perhaps most importantly, this section contains sample campaign plans that have been used, and that work.

Best Practices - e.Marketing
Best Practices was developed to describe efforts used in successful e.marketing and web development efforts, so that those less experienced in emarketing efforts could have a guideline to the "how and the why," when considering creative marketing aspects of the modern web environment.