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The Campaign Manual eBook
A Definitive Study of the Modern Political Campaign Process was first published in 1981. Since, it has become the most widely used campaign manual in the industry. It provides a complete and comprehensive guide to running a modern political campaign.
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$69.95 $25.00
eBook File Format: Download Searchable PDF 6th Edition 408 pages Publisher: AmeriCan GOTV Enterprises, LLC Language: English Page Format: 8.5 x 11 in | BUY NOW! READ MORE |
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Analysis of the Candidates From the pages of The Campaign Manual, this section teaches you how to analyze the candidate and the opponent when compared to each other within the confines of the election district. Learn how to assess the strengths and weaknesses of each in this 76 page electronic version. |
$15.95
eBook File Format: Download Searchable PDF Publisher: AmeriCan GOTV Enterprises, LLC Language: English Page Format: 8.5 x 11 in / 76 pages | BUY NOW! READ MORE |
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Analysis of the District From the pages of The Campaign Manual, this section teaches you how to analyze the campaign demographics, campaign district, and campaign resources. Learn how to assess the strengths and weaknesses of your individual campaign when considering your strenghts and weaknesses, in addition to those of your opponent, when applied to your specific district atmosphere in this 50 page electronic version. |
$15.95
eBook File Format: Download Searchable PDF Publisher: AmeriCan GOTV Enterprises, LLC Language: English Page Format: 8.5 x 11 in / 50 pages | BUY NOW! READ MORE |
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Development of the Campaign Plan From the pages of The Campaign Manual, this section teaches you how to develop your campaign plan. Included is a step by step development of the plan making use of a complete campaign task list. This lesson includes voter methodology, name recognition strategies, the creation of a favorable impression, and communication with different voting groups in this 47 page electronic version. |
$19.95
eBook File Format: Download Searchable PDF Publisher: AmeriCan GOTV Enterprises, LLC Language: English Page Format: 8.5 x 11 in / 47 pages | BUY NOW! READ MORE |
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The Timeline, Budget, and Cash Flow From the pages of The Campaign Manual, this section teaches you how to develop your campaign timeline in conjunction with your strategy and plan. Since every campaign must be accompanied with a reasonable budget in order to carry out the plan, you will learn how to estimate the cost of your plan, set your budget, and relate the need for funding to the timeline created for your specific campaigning needs. |
$19.95
eBook File Format: Download Searchable PDF Publisher: AmeriCan GOTV Enterprises, LLC Language: English Page Format: 8.5 x 11 in / 26 pages | BUY NOW! READ MORE |
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Development of the Campaign Organization From the pages of The Campaign Manual, this section teaches an understanding of the roles that must be played by the key staff in every campaign. Each responsibility is outlined in detail. In addition, this 67 page section spells out the role of the candidate and the responsibility that is his or hers alone. |
$21.95
eBook File Format: Download Searchable PDF Publisher: AmeriCan GOTV Enterprises, LLC Language: English Page Format: 8.5 x 11 in / 67 pages | BUY NOW! READ MORE |
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The Finance Committee and Fundraising Plan From the pages of The Campaign Manual, this section outlines a plan to create the Finance Committee by identifying likely members and developing a plan to form the committee. In addition, the lessons details the ways and means that can be utilized to raise funds to meet the needs of the budget and cash flow projections. |
$24.95
eBook File Format: Download Searchable PDF Publisher: AmeriCan GOTV Enterprises, LLC Language: English Page Format: 8.5 x 11 in / 47 pages | BUY NOW! READ MORE |
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Computerization of the Modern Campaign From the pages of The Campaign Manual, this section outlines the needs of the modern campaign from the perspective of technological advancements, such as computerization and the Internet. No serious campaign can operate in today’s environment, without identifying the success of computerization for victory. It will be through computerization alone that you meet this burden. |
$12.95
eBook File Format: Download Searchable PDF Publisher: AmeriCan GOTV Enterprises, LLC Language: English Page Format: 8.5 x 11 in / 22 pages | BUY NOW! READ MORE |
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Campaign Plans That Work From the pages of The Campaign Manual, this section we will review important aspects of the campaign plan that must not be overlooked or under-looked. In addition, the section will note important differences and variations between the types and sizes of campaigns.
Finally, and perhaps most importantly, this section contains sample campaign plans that have been used, and that work. |
$21.95
eBook File Format: Download Searchable PDF Publisher: AmeriCan GOTV Enterprises, LLC Language: English Page Format: 8.5 x 11 in / 65 pages | BUY NOW! READ MORE |
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Best Practices - e.Marketing Best Practices was developed to describe efforts used in successful e.marketing and web development efforts, so that those less experienced in emarketing efforts could have a guideline to the "how and the why," when considering creative marketing aspects of the modern web environment. |
$6.95
eBook File Format: Download Searchable PDF Publisher: AmeriCan GOTV Enterprises, LLC Language: English Page Format: 8.5 x 11 in / 25 pages | BUY NOW! READ MORE |
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