Best Practices was developed to describe efforts used in successful e.marketing and web development efforts, so that those less experienced in emarketing efforts could have a guideline to the "how and the why," when considering creative marketing aspects of the modern web environment.

This publication lists the principles and objective criteria that must be used to evaluate each web e.marketing program. Each is followed by a brief rationale describing its significance in contributing to a successful online effort.

Criteria outlined and developed is based on accepted online marketing, usability, and design strategies.